Dec 25, 2009 Posted by Helena@ggt

Online ad rates – to be taken with a grain of salt

I stumbled across a post over at adage.com, which I found quite interesting but not for the apparent reason. At the end of the post you’ll find a slide-show showing common rates for booking certain big sites (or parts of them) like yahoo.com, aol.com or youtube. The usual reaction will be something along the lines of “wow $600,000 to book yahoo’s front-page for a day? Who’s got... read more